Yesterday I got a frantic call from one of our clients. They were concerned that one of the marketing campaigns we manage through our lead system was not performing. They mentioned after looking at some reports they were concerned that this campaign had shut down. Leads were being submitted perfectly fine one day then not at all the next. They thought the system was broken. It was a valid question. I investigated.

During the conversation I looked at the reports myself and quickly realized that someone was messing with us. They were submitting leads at an almost 1 for 1 basis to visits. This was not the pattern we saw for any other lead campaign. 50 visits to a lead was more realistic. This campaign was not only performing at an almost 1 to 1 basis, but all leads were valid on entry. This is of course not realistic either. Normally we see a 5 to 1 ratio on a user submitting a lead and it passing all the validation checks to make sure it’s a real lead. This is not standard for everyone, I am sure. Depending on the validation logic your system has the numbers can be very different. Either way, this was a problem.

We are dealing with this now by adding preventative logic to the system.

Why do they do it? What can be done with people like this?

Starting from Orange, California my wife and I took at trip up the cost through Oregon to Washington to hear some Jazz.  Not really, it was for the adventure of it all.  If you have not had a chance to take this drive or explore California with its diverse micro climates you are missing out. 

For all of you who have taking this trip!  A special bonus prize for you who can guess where these pictures were taken!

Some exciting news!

Sean Cummings, Jeff Skvorc, and I have formed a new company called BayTech!

I have known these guys for some time now and I am very excited about our future prospects.

I will be filling everyone in on what our services are and more about what we are doing soon.

Wish us luck!

Bryan Reynolds

"Misfortunes, untoward events, lay open, disclose the skill of a general, while success conceals his weakness, his weak points."  -Horace 

How did you find this place?  Why are you here?  The start of something wonderful is why I'am here. 

Welcome regardless!

What you will find is innovation in the face of pressure.  I will be focusing on the lazy programmers way of developing.  If you have an IQ of 180 and you understand there is a Sun but just have never seen it.  You should probably turn around.

I will be focusing my blogs on .Net development and technology to start.  Where it ends up is your problem.

Bryan